Rooted Minds
Client:
Melanin Minds Matter
Role:
Volunteer Designer
Service:
UX/UI Design, Visual Design
Year:
2026
Overview
Help a freelance designer stand out in a crowded creative market.
Alex needed a portfolio that showcased not just his visuals but his process, logic, and problem-solving mindset. We built a sleek, dark-themed site with structured case studies and dynamic visuals to highlight his full creative range.
Alex’s portfolio felt disjointed and outdated, making it hard for potential clients to see the depth of his work.
Designed a high-contrast layout to emphasize work without distraction
Developed detailed case study pages for credibility and insight
Streamlined the contact funnel for better lead conversion
Within a month, Alex started landing higher-budget freelance gigs and was invited to guest lecture at a local design school.
“Melanin Minds Matter was blessed to collaborate with the amazing Develop for Good team! The team exuded a high level of care and dedication to our vision that was clearly illustrated through their work. I am truly impressed by how the team took our ideas and made them come to life seamlessly! I appreciate the heart and time the team put towards this project because you can feel the love in their designs. Amen, Dylan, Tiffany, Cristina, Heraa, Crystal and Ishita - thank you for being such a wonderful team to work with! “ —Tosin Lee
UX/UI designer
